Major League Cricket got underway last year and currently contains six franchise teams. (MLC imagery)

Cognizant, the data technology and business service firm, has signed on as the inaugural title sponsor for the Major League Cricket (MLC) US Twenty20 (T20) competition.

The tournament’s second edition will begin on July 4 this year, with six franchise teams across the US involved, and will be called Cognizant Major League Cricket, it has been unveiled today.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

This comes as a significant tie-up for the league, which launched last year and is owned by American Cricket Enterprises. That company won a competitive tender in May 2019 to fund and develop a professional T20 league in the US.

It also adds to Cognizant’s sports sponsorship portfolio, which is already bulging – the brand has deals in place with golf’s PGA and LPGA, sailing’s SailGP, as well as what used to be a title sponsorship deal with Aston Martin from motor racing’s Formula 1.

Vijay Srinivasan, Major League Cricket’s co-founder, said: “This multi-year partnership will help enable the continued growth of MLC and cricket in America as this new era in the United States for the world’s second-largest sport continues to bloom.”

For the first edition of MLC, online betting brand Betway was unveiled as the competition’s main commercial partner.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The six teams competing are the Texas Super Kings, Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, and Washington Freedom.

Cognizant’s most recent tie-up in the sports sponsorship space came in late December when it was named the title partner of a South Florida PGA Tour golf event.