The LG Electronics US subsidiary of Korean consumer electronics company LG, and the iconic Boston Red Sox baseball franchise of North America’s MLB have announced a new multi-year partnership.
Through a deal unveiled yesterday, LG becomes the official TV partner of the Red Sox.
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The tie-up, which was brokered by sports entertainment agency ANC, will center around using LG’s commercial and consumer display technologies at the Red Sox’s Fenway Park.
Fenway Park has recently seen upgrades to its digital display network with LG DVLEDs, including the main videoboard in centerfield, and the new agreement will add to this, including the placement of LG TVs in premium areas of one of baseball's most iconic venues.
Additionally, the agreement establishes a multi-year marketing platform for future LG product integrations.
Troup Parkinson, chief marketing and partnerships officer for the Boston Red Sox, has said: "Through our valued partnership with ANC, we're proud to bring an industry leader like LG into the Red Sox family.
“This collaboration will elevate the in-venue experience for our fans with cutting-edge technology while also expanding LG's presence through dynamic activations that will engage Red Sox Nation all season long."
Jerry Cifarelli Jr., ANC president and chief executive, added: "Our deep-rooted relationship with Fenway Sports Group and our newly established partnership with LG Electronics made this a natural fit.
"Fenway Park has been a pioneer in integrating digital technology while maintaining its historic charm, and we are proud to facilitate this collaboration that enhances the in-game experience while creating significant marketing opportunities for LG."
The Red Sox‘s 2024-announced Netflix docuseries The Clubhouse: A Season with the Red Sox has also been made available to stream today (April 8).
The Red Sox’s MLB season continues today at home to the Toronto Blue Jays.
