Lexus, the Japanese luxury car brand, has renewed its sponsorship deals with men’s tennis’ ATP Tour and the UK’s Lawn Tennis Association governing body.
The manufacturer will enter its third season as platinum partner and official automotive partner of the ATP Tour.
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The 2025 calendar will again see a prominent presence for Lexus both at the tournaments and on the ATP Tour’s digital and social platforms.
The brand will also roll out fan engagement initiatives through a content series and experiences.
Lexus is a sponsor of 12 ATP tournaments across Europe during the 2025 season, including the ATP 1000 Paris Masters in October and the ATP Finals, the climax of the tour, taking place in Turin from November 9 to 16.
The Toyota-owned carmaker’s extension with the LTA, meanwhile, will see it become the title partner of the ATP and WTA grass court events at Nottingham and Eastbourne.
Lexus is deepening its involvement by taking on the naming rights for all the LTA’s grass court summer events outside of the HSBC Championships at The Queen’s Club.
The brand is a premium event partner for the HSBC Championships and for the first time this year will provide the official transport service for the grass court events, providing hybrid and battery electric vehicles to support the LTA in reducing its carbon footprint.
Lexus and the LTA’s partnership already includes events in Ilkley and Birmingham, the British Open Roehampton wheelchair tennis and juniors event, and all LTA Performance Competitions, together with naming rights at the Lexus Nottingham Tennis Centre, and sponsorship of the national Davis Cup, Billie Jean King Cup, and World Team Cup teams.
Last year, Lexus also renewed its partnership with the International Tennis Federation to remain the official car partner of the Davis Cup, the men’s premier international team event.
Lexus has been a partner of the Davis Cup Finals since 2019.
