Road cycling’s Tour de France has extended its partnership with Krys, the France-based optical giant, for a further three years.
Krys will continue as the optical partner of the race, organised by ASO, and the sponsor of the white jersey for the leading rider aged 25 or under, until 2023.
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As part of the tie-up Krys, through Krys Audition, becomes the hearing partner of the Tour for the first time.
The relationship between Krys and the event dates back to 2014, and the company is to launch ‘L’etape en blanc’ on 6 July, during this year’s race.
Jean-Pierre Champion, chief executive of Krys Group, said: “For Krys, being a partner of the immense collective and public celebration of the Tour de France symbolises our shared values. Close ties between Krys and the Tour have been forged since 2014. And they are being strengthened this year with the arrival of Krys Audition.
“This commitment is genuine and meaningful for our brand, which is very attached to French savoir-faire and the development of its territories. It is a long-term partnership and symbolises the proximity of our opticians and hearing aid practitioners to their customers, throughout the country.”
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By GlobalDataThe 2021 Tour de France is scheduled for 26 June to 18 July.
Meanwhile, La Vuelta a Espana, another of cycling’s Grand Tours, is to start in the Netherlands in 2022.
Utrecht and North Brabant will be the locations for the first three stages of the 77th edition of the event.
It will be the second time La Vuelta has begun in the Netherlands, after Assen in 2009.
The country was scheduled to host the first three stages of the 2020 edition but these were relocated back to Spain because of the coronavirus pandemic.
The team presentations will be held in Utrecht, which will also stage the initial time trial and the second stage, starting in ‘s-Hertogenbosch. The third stage witll start and finish in Breda.
This year’s Vuelta is scheduled to begin in Burgos in Spain on 14 August and finish in Santigao de Compostela on 5 September.
