Just Eat Takeaway.com, the international online food delivery firm, has today renewed its sponsorship of European soccer’s UEFA club competitions for the next three seasons.
The company will continue to sponsor the elite UEFA Champions League, second-tier Europa League, and third-tier Europa Conference League for the 2024–27 commercial cycle.
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The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League.
The new deal was agreed with Team Marketing, UEFA’s long-time agency partner.
Just Eat Takeaway.com will retain its designation as the official food delivery partner of UEFA’s men’s club competitions and continue to have brand exposure across in-game perimeter LED boards, media interview backdrops, and broadcast sponsorship, while also receiving exclusive activation opportunities on-site around matches.
The two parties will also continue to collaborate on sustainability initiatives through the renewed tie-up.
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By GlobalDataThe Dutch firm first teamed up with UEFA in 2020 through a wide-ranging partnership spanning 11 competitions including the UEFA Women’s Euro, UEFA Women’s Champions League, and women’s youth competitions.
Susan O’Brien, vice president of brand at Just Eat Takeaway.com, has said: “The partnership continues to deliver fantastic results for our brand, driving visibility, recognition, and positive perceptions of Just Eat Takeaway.com across our markets globally.”
In recent months, Dutch brewer Heineken extended its long-term sponsorship of the Champions League for the new 2024-27 cycle, while Engelbert Strauss, the German workwear and safety equipment firm, renewed its deal for the Europa League and Conference League.
Meanwhile, Kipsta, the soccer brand of French sporting goods company Decathlon, has been unveiled as the new match ball provider for the Europa League and Conference League to replace incumbent Japanese sportswear group Molten.
For the current commercial cycle, UEFA has eight global Champions League sponsors in place, including PlayStation, Walkers/Lays, FedEx, Mastercard, Turkish Airlines, and Oppo.
The Europa League and Conference League's current sponsors, meanwhile, include Heineken 0.0, Hankook, Enterprise, Swissquote, Just Eat, and Bwin.
