Iryo, the Spanish train operator, has extended its sponsorship of La Vuelta, one of road cycling’s three annual ‘grand tours’, for a second consecutive year.
The company will serve as the 2024 event’s official transport provider within Spain.
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The operator will make its fleet of trains available to the Spanish race, offering services to all those traveling for the event.
Iryo will have visibility at every stage finale and will feature on different supports along the race, as well as television, media, and social media.
The company first signed up as a sponsor of La Vuelta for the 2023 edition, agreeing a deal with race organizers Unipublic.
The deal with Iryo is the second sponsorship secured for La Vuelta in as many days after sports travel company BCD Sports was unveiled as the event’s official travel agency.
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By GlobalDataOther La Vuelta sponsors include Cofidis, the French financial services firm and prominent cycling sponsor, Carrefour, Loterias y Apuestas del Estado, Skoda, NTT, Tissot, Europcar, and Yamaha.
The 79th edition of La Vuelta will start in Lisbon (Portugal) on August 17 in and finish, as is customary, in Madrid, on September 8.
The start in Portugal will be the fifth from a country outside of Spain in the race’s 89-year history. Other than Lisbon, the race has begun in Assen, the Netherlands (2009), Nîmes, France (2017), and Utrecht, the Netherlands (2022).
