As part of the extension, ATP and Infosys will now focus on AI innovations and data to personalize fan and player experiences (ATP).

The ATP, the organizer of the top men’s tennis tour, and Infosys, the Indian digital services and consulting company, have announced the renewal of their digital innovation partnership until 2026.

The three-year partnership extension will continue to allow the ATP to utilize Infosys’ knowledge of digital technologies such as artificial intelligence, data analytics, and cloud technology.

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The partnership, which began in 2015, has involved ATP and Infosys collaborating on digital assets for ATP events, such as reinventing the legacy ATP PlayerZone intranet portal, launching the first ATP Tour fan app, and several AI features powered by Infosys Topaz across the Infosys ATP Stats Centre.

As part of the extension, ATP and Infosys will focus on AI innovations and data to personalize fan and player experiences.

Daniele Sano, ATP chief business officer, said: “We’re thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys’ expertise in AI, technology, and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grown the global tennis fan base.

“Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We’re excited to further leverage Infosys’ expertise across the digital landscape of men’s professional tennis over the next three years.”

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Sumit Virmani, executive vice president and global chief marketing officer at Infosys, added: “We are proud and excited to extend our relationship with the ATP – it was our first partnership in the world of sports and has been integral to our global brand outreach.

“Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem, while accelerating ATP’s sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally.

“We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI.”

Infosys is also the official digital innovation partner of the Australian Open and Roland-Garros grand slam tennis tournaments, as well as the International Tennis Hall of Fame, while tennis players Rafael Nadal and Iga Świątek are Infosys brand ambassadors.

The ATP, meanwhile, announced a new partnership with Saudi Arabia’s Public Investment Fund last month.

The deal sees the PIF become the title sponsor of several ATP Tour events, most notably its season-ending ATP Finals and the youth category Next Gen ATP Finals, which in 2024 are set to be staged in the Saudi city of Jeddah.