English Premier League soccer side Nottingham Forest have announced UK sports betting and gambling firm Betway as their new betting partner in a long-term tie-up.
Betway will gain in-stadium sponsorship inventory at the top-tier team’s 30,445-capacity City Ground stadium, including signage on pitch-side LED hoardings at Premier League home games, as well as at home games in the FA Cup and EFL Cup knockout competitions.
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Furthermore, Betway will offer a range of club experiences and benefits to Nottingham Forest fans who are both new and existing Betway customers, including match tickets, merchandise, and the opportunity to play on the pitch at the City Ground.
Speaking on the partnership, Forest chief operating officer Paul Bell stated: “[Betway’s] reputation for excellence and commitment to enhancing the fan experience makes [it] a perfect partner for Nottingham Forest.”
Neal Menashe, chief executive of Betway owner Super Group added: “Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
That announcement has been followed by a similar deal Betway revealed this week (August 19), with its Betway Scores sports infotainment app and website becoming the top partner of Italian Serie A club Bologna.
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By GlobalDataBologna, who finished fifth in Serie A in 2023-24 and will play in UEFA’s elite Champions League competition this season, will display Betway Scores branding in a range of ways across club operations, including on in-stadium signage and LED pitchside hoardings at the 38,279-capacity Renato Dall'Ara Stadium, on interview backdrops, and across its social media and digital channels.
Elsewhere in the Premier League, meanwhile, Newcastle United have secured global trading platform VT Markets as their latest official partner.
The club’s chief commercial officer, Peter Silverstone, said of the deal: "We're proud that VT Markets views Newcastle United as the ideal partner to support and elevate its ambitious growth plans in markets across the world.
"We are delighted to welcome another internationally recognized partner to our club and look forward to working closely with VT Markets."
The 2024-25 Premier League got underway over the weekend, with Newcastle beating Southampton 1-0 at home, and West Home losing 2-1 at home to Aston Villa.
