The French Rugby Federation (FFR) has today unveiled German sportswear giant adidas as its new kit supplier under a four-year contract.
It will replace French brand Le Coq Sportif, which has supplied the French national teams' kits for the past six years.
The deal sees the FFR reunite with Adidas after Le Coq Sportif had taken over from the German firm in 2018.
In its previous deal, Adidas replaced rival NIKE as France's kit supplier in 2012.
Overall, the brand has an 18-year history with the FFR.
The new four-year agreement will run through 2028 and will include next year’s Women’s Rugby World Cup in England, the 2027 men’s edition in Australia, and multiple editions of the iconic annual Six Nations international rugby tournament.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataFrench construction engineering company Altrad Group is the FFR’s shirt sponsor under a deal extended in February for another two-and-a-half years.