FaZe Clan, the prominent US esports operation, has agreed a new partnership with fantasy sports and betting provider DraftKings.
DraftKings will serve as the organisation’s official sports betting, iGaming, daily fantasy, and free-to-play partner.
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As part of the deal, DraftKings will appear across FaZe’s digital content ecosystem, including custom content, livestream and tournament events, as well as new IP and formats highlighted by original series and a new planned podcast.
The gaming company will have a presence at upcoming FaZe Clan events with access to FaZe Clan talent, as well as a variety of digital and social media content.
The two parties will also collaborate on content activations that will feature several of FaZe Clan’s content creators.
DraftKings customers and FaZe Clan fans will have access to experiences and offerings including custom contests, pools and tournaments, merchandise and more. Additionally, FaZe Clan will work alongside DraftKings to develop educational content that raises awareness for responsible gaming.
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By GlobalDataThe agreement will additionally increase DraftKings’ presence in esports, becoming the official sponsor of FaZe Clan’s Counter-Strike esports team. It will have logo placement on team jerseys and additional placements on team and player official channels as well as content.
To date, DraftKings offers esports daily fantasy contests ranging across the Call of Duty, Counter-Strike: Global Offensive, Dota 2, League of Legends, Rocket League and Valorant titles.
Matt Kalish, co-founder and president of DraftKings, North America, said: “FaZe Clan is a juggernaut of internet engagement and culture.
“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.”
Lee Trink, FaZe Clan chief executive, added: “We are committed to delivering content we know our fans are passionate about. The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream.
“Both brands also share an important vision of being at the forefront of internet culture and we believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”
It emerged last month that FaZe Clan is set to go public after its merger with B. Riley Principal 150 Merger Corporation, the special purpose acquisition company.
The value of the combined companies has been reported to be $1 billion.
