FanDuel has had a partnership with the PGA Tour since 2020. (Maddie Meyer/Getty Images)

The PGA Tour elite golfing series has renewed and expanded its partnership with US sportsbook FanDuel.

FanDuel, the official betting operator of the PGA Tour, now also becomes the official odds provider for the tour’s official app and website, with the partnership now set to continue through 2027.

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Through the expanded partnership, FanDuel will now place live odds integrations on select PGA Tour broadcasts and gain branding presence on tour broadcasts.

FanDuel first partnered with the PGA Tour in 2020 and that deal was extended in 2022 for a further two years, with GlobalData Sport estimating the value to be worth $5.25 million annually.

In North Carolina, where sportsbook market access is predicated on commercial partnerships with sports organizations, it is FanDuel’s links to the tour that has allowed the betting brand to operate in the state.

Currently, the deal between FanDuel and the PGA Tour sees the pair collaborating through social media and digital channels primarily, with FanDuel advertising odds on PGA Tour official accounts.

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In the future, this will extend to co-branded icasino games on FanDuel’s online casino platform, which operates in five states across the US.

Elsewhere in the world of golf, FanDuel also recently (January 6) secured a late deal with tech-infused golf competition TGL ahead of its debut.

Wagering options are now available across all TGL matches, with live odds integrations appearing on TGL broadcasts.