F1 Academy, the top motor racing series’ all-female development category, has announced US fashion brand Tommy Hilfiger as an official partner.
As part of the deal, the fashion brand will design one of the five designated partner liveries for the 2024 season, with Spanish driver Nerea Martí, who will be competing in her second season in F1 Academy with Campos Racing, set to represent Tommy Hilfiger.
Martí will race in a suit and car featuring the brand’s red, white, and blue color scheme.
Under the agreement, Tommy Hilfiger will also design and supply all F1 Academy staff uniforms.
Susie Wolff, F1 Academy managing director, said: “Tommy Hilfiger is one of the most recognized global lifestyle brands, so it is a great honor to welcome them to F1 Academy as an official partner.
“Tommy Hilfiger is fully invested in our mission to improve female representation in motorsport, and their global brand platform will appeal to those outside of the motorsport world and help us to reach new audiences.”
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By GlobalDataMartí finished fourth in the 2023 drivers’ standings, also becoming F1 Academy’s eighth different race winner when she succeeded in Le Castellet.
The Spaniard also collected five podiums and one pole position in the inaugural F1 Academy season.
Last week F1 Academy unveiled a deal with global sportswear giant Puma.
Puma is now an official F1 Academy partner, with the deal having been announced ahead of the series' second season starting on March 7 in Saudi Arabia.
This adds to the brand's existing wider supply tie-up with F1, which was unveiled in May 2023 and comes into effect for the main F1 season.
The F1 Academy calendar will link up with the main F1 schedule this season, while all F1 teams are nominating one driver and designing the livery of one car competing in the series.
That 2024 F1 campaign begins on March 2 in Bahrain.