Everton, of English soccer’s top-tier Premier League, has struck a sleeve sponsorship agreement with boiler and air-conditioning manufacturer Boxt.
Under the deal, the company’s ‘Boxt Life’ logo will feature on the shirt sleeves of Everton’s men’s, women’s, and under-21 teams from the start of the upcoming 2022-23 season.
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The company will also gain a presence at the club’s Goodison Park stadium, Finch Farm training ground, and across all its digital platforms.
The pair said they are currently working with the club’s retail partner Fanatics to ensure the sleeve patch is available to supporters going forward.
Andy Kerr, Boxt chief executive and founder, said: ‘We’re really looking forward to partnering with a football club of Everton's global renown and taking our place on the Club's iconic royal blue and alternative shirts.
“Everton is a widely respected Club with strong community values, and we’re keen to engage with their fans as we work to bring BOXT to life across the country. BOXT was created to bring transparent, fixed, and fair pricing for home heating and home installation products, and with the current energy crisis we see the need for this, now more than ever.”
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By GlobalDataThe company has previously struck partnerships with fellow Premier League teams Leeds United and Nottingham Forest, and Scotland's Glasgow Rangers.
Everton's new sleeve sponsorship will come as a welcome relief to the club after it lost several sponsorships last season and a combined total of around £30 million ($40.2 million) per year.
Its main front-of-shirt sponsor Cazoo, the online retailer, announced in March it would not extend its deal with the Merseyside club beyond the 2021-22 season. The two-year contract was worth around £10 million per year.
The club, meanwhile, decided to cut ties with Russian companies USM, Megafon, and Yota after the country’s invasion and ongoing war with Ukraine.
The deal also marks the first time since the end of the 2019-2020 season that Everton will fill its sleeve sponsor position after its deal with video game developer Angry Birds expired.
Richard Kenyon, Everton’s chief commercial and communications officer, said: "We are delighted to welcome Boxt as our new sleeve partner. Boxt is an impressive and ambitious business and we’re really pleased that they’ve chosen to partner with us to help accelerate their exciting growth plans.
“I’d like to thank our partnerships team and the team at Boxt for the work they have put in to reach this agreement – and I look forward to seeing the Boxt Life branding on our famous royal blue jerseys this weekend."
Everton’s main shirt sponsor for the upcoming season is casino and sports betting platform Stake.com, which struck a record deal with the club last month (July).
The club also recently announced a new partnership with Fancurve that will see the blockchain-based digital sports fashion platform create digitally wearable shirts for its supporters.
The 2022-23 Premier League season starts tonight (August 5) with Arsenal’s clash with Crystal Palace.
