The European Athletics governing body has renewed its partnership with workwear manufacturer Würth Modyf for the 2025-2027 commercial cycle.
The extension will see Würth Modyf continue its official partnership in the workwear clothing category, maintaining significant branding presence at the forthcoming European Athletics major events, the Birmingham 2026 European Athletics Championships, the Valencia 2027 European Athletics Indoor Championships, and the Madrid 2025 European Athletics Team Championships 1st Division.
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The brand first teamed up with the continental body in 2022.
As a top-tier official partner, Würth Modyf will have marketing rights that include worldwide product category exclusivity, brand exposure in European Athletics' digital and social media activities, exposure on Eurovision’s pan-European free-to-air broadcast and live streaming coverage of the above events, track perimeter LED advertising, VIP ticketing and hospitality, and on-site fan engagement activities.
European Athletics’ other official partners include SPAR, Joma, Le Gruyère, Eurohold and Toyo Tires, while Conica and Polanik are designated as preferred suppliers.
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