The European Athletics (EA) continental governing body has today (October 27) announced a four-year supply partnership with Conica, a European sports flooring and tracking firm.

Through the deal, Conica has become a preferred supplier of EA in the ‘tracks of sports flooring’ sector and has been designated as an official supplier.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

As a supplier to EA, Conica will benefit from several key marketing rights, including board visibility at events covered by the partnership, digital rights, digital exposure on EA’s internal communication channels, ticketing, and VIP hospitality. Conica will also receive exposure through the free-to-air broadcast coverage and live streaming that EA events receive via Eurovision.

From the start of 2023 until the end of 2026, 12 events in total will be covered by the agreement, including two EA Championships and two EA Indoor Championships.

Christian Milz, chief executive at European Athletics, said: “This is the latest in a series of partnership agreements that European Athletics have signed during 2022 and once again shows the strength of our brand and the commercial value it holds, especially in the wake of our hugely successful European Athletics championships in Munich this summer that we can proudly say was the best ever.”

Lara Guillod, Conica's chief commercial officer, added: "The cooperation with European Athletics is fully aligned with our corporate strategy, especially as we have started to focus even more strongly on international expansion in the sports and leisure sectors this year.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Conica also has a supply relationship in place with the Diamond League competition organized by the World Athletics governing body.