Chelsea, the English Premier League soccer club, have renewed their partnership with online trading and investment services provider TMGM.
Through the multi-year extension, TMGM will continue as the club’s official regional online forex and trading partner in the Asia-Pacific region.
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Chelsea first partnered with the company in 2023.
The renewed partnership will continue to focus on fan engagement in the region.
The expanded collaboration seeks to enhance brand visibility and strengthen TMGM’s position through a series of targeted activations.
These will include exclusive content, events, and experiences designed for TMGM clients and Chelsea supporters throughout the Asia-Pacific region.
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By GlobalDataCasper Stylsvig, Chelsea chief revenue officer, said: “We are delighted to extend our partnership, and provide additional value to TMGM and its customers thanks to the broader rights of the deal.”
Chelsea have also partnered with Nigeria-based online sports betting brand MSport.
The agreement designates the firm as the West London club's official betting partner in Africa.
MSport will activate the deal through exclusive content, special promotions, and additional fan engagement initiatives.
Chelsea have announced several new commercial partnerships in recent weeks, including new deals with Skrill, the digital wallet, for their recent US pe-season tour, hospitality company The Ascott Limited and cryptocurrency company BingX, and a renewal with global analytics software firm FICO.
The club will begin their Premier League season against Manchester City on Sunday (August 18).
Meanwhile, AFC Bournemouth have today unveiled ESET as their official cybersecurity partner under an expanded tie-up between the two parties.
The club will use ESET’s protect elite package with detection and response ultimate services for 350 devices, which it said will be crucial for protecting players, fans, and the club’s multi-million-pound new training ground.
The partnership is an extension of an existing five-year relationship between ESET and Bournemouth, which already sees the company as one of the club’s community sports trust partners.
ESET also supports Bournemouth’s women’s team as its regional partner and assists in providing digital matchday content for the men’s first team and sponsoring matchday streams for non-first team fixtures played at Vitality Stadium.
Stefan du Plooy, head of IT at AFC Bournemouth, said: “AFC Bournemouth is at a very exciting point in its history. This season is going to represent a new era for the club as years of investment pays off and we open our brand-new training ground.
“Working alongside expert partners like ESET to ensure these investments are kept secure is crucial, not only for the club, but our players and fans on an individual level too.
ESET already has several partnerships in soccer, including as IT security partner of the German national team and German giants Borussia Dortmund.
Bournemouth recently announced Asian sports betting firm bj88 as their new principal partner and front-of-shirt sponsor for the next two seasons.
The south coast outfit will kick off their campaign against Nottingham Forest on Saturday.
