English soccer giants Chelsea have unveiled Chinese tire manufacturer Linglong Tire as their new official global tire partner on a multi-year deal.
As part of the agreement, Linglong will provide tires for the Chelsea men’s team bus in the UK. Additionally, Linglong will create content tailored to the deal, including with players and the team's branding.
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Linglong will collaborate with the Premier League club to create content and fan experiences in key strategic markets, as well as having pitch-side placements with the men’s and women’s teams at Chelsea’s Stamford Bridge stadium.
Casper Stylsvig, Chelsea’s chief revenue officer, said: “We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China.”
Wang Feng, chairman and president of Linglong Tire, added: “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire's internationalization strategy.”
In a busy period for Chelsea, the West London club has concluded several commercial deals, most recently with Betway last week.
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By GlobalDataOther partnership agreements include Fever (sleeve sponsor), BingX (training kit sponsor), MSC Cruises, Predator Energy, The Ascott Limited, FICO, TMGM, and MSport.
However, Chelsea are still in the market for a front-of-shirt sponsor for the 2024-25 campaign after the conclusion of the Infinite Athlete deal.
Last week, the club announced the departure of chief executive Chris Jurasek left that role after 15 months.
Jurasek, who joined from Clearlake last May, has been replaced by Jason Gannon.
Meanwhile, Bournemouth have extended their partnership with food ordering and delivery mobile app Uber Eats.
The two-year renewal maintains the platform as the club’s official food delivery platform.
Through the deal, Uber Eats will be running half-time matchday takeovers at four home Premier League matches this season, which will allow attendees to access promotions on local restaurants within the Bournemouth and Poole area.
In July, Uber Eats also announced a new partnership with Spanish soccer’s LaLiga through the 2026-27 season.
Uber Eats’ sports sponsorship portfolio also includes a deal with the French national soccer federation until 2025.
