Castrol, the international oil company, has agreed a multi-year partnership with the National Basketball Association (NBA) and Women's National Basketball Association (WNBA).
Under the deal, Castrol becomes both leagues' official motor oil partner.
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The oil giant will receive media exposure through on-court virtual signage during NBA and WNBA broadcasts and the leagues' social and digital platforms.
As part of the deal, Castrol will also become the title sponsor of the NBA Rising Stars game which takes place annually at NBA All-Star weekend.
The agreement also includes presenting partnership of the NBA Pick'Em: Bracket Challenge for the NBA Playoffs.
Castrol's partner brands including BP, Amoco, BP pulse, Thorntons, ampm, and TravelCenters of America will be promoted during the sponsorship.
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