The licensing and merchandise partnership between UK sportswear brand Castore and UK-based motor racing team McLaren has been expanded to cover the latter’s IndyCar team.
The initial deal between the two, originally struck in 2020 and then expanded in May last year to cover the McLaren team in motor racing’s prestigious Formula 1, will now be enlarged once more to see Castore becoming the official license and official sports apparel partner of the Arrow McLaren SP IndyCar team.
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The expansion will come into effect this year, with Castore set to launch a replica apparel range, fanwear, and ‘core fan accessories’.
These will be available to purchase via the online McLaren store – alongside the existing McLaren-based collections based on the F1 team – and also via Castore’s online and in-person stores.
Rich Brooks, brand director for motorsport at Castore, said: “We’re incredibly excited to further our partnership with McLaren and Arrow McLaren SP. IndyCar is brand new territory for us, and we can’t wait to further showcase the Castore brand on the motorsport global stage.
Taylor Kiel, Arrow McLaren SP”s president, added: “The partnership with McLaren has proven to be incredibly successful in Formula 1 so the next logical step was to expand into IndyCar. We can’t wait to make the new merchandise available to fans.”
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By GlobalDataAfter a 40-year absence, McLaren secured an IndyCar presence once more in 2020 by striking a deal with the Arrow SP team.
The deal between McLaren and Castore last May entailed the sportswear brand becoming the F1 side’s team apparel and sportswear partner, from the start of the F1 season last month.
The pair are collaborating to develop team apparel and performance sportswear ranges, and additionally to take on the team’s licensed merchandise program.
The Liverpool-based firm’s branding now also features on McLaren team apparel and on the race suits of drivers Lando Norris and Daniel Ricciardo.
Other motor racing-focused Castore deals include a strategic e-commerce partnership with iconic English racetrack Silverstone, struck in January this year, and a three-year commercial tie-up covering the 24 Hours of Le Mans race, brokered in September 2021.
