BYD, the transportation solutions firm, has been unveiled as the latest sponsor of Copa America, South America’s national teams soccer tournament.
The deal was struck with South American soccer’s governing body Conmebol ahead of the tournament in the US from June 20 to July 14.
Go deeper with GlobalData
Conmebol has announced several commercial partners for Copa America in recent weeks including hospitality agency Absolut Sport, international consumer products giant Unilever, and betting brand Betano.
Other sponsors for the competition include Mastercard, Michelob Ultra, Puma, and Lowe's.
BYD will have a presence at two major international tournaments as it will also sponsor the upcoming UEFA European Championship in Germany.
The 48th edition of the 16-team Copa America will return to the US for the first time since 2016 when that tournament set a new attendance record with nearly 1.5 million fans.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe competition will be played across 14 cities in the US.
