The British Basketball League has announced that Japanese basketball manufacturer Molten has extended its long-running partnership as the official basketball provider of both the men’s and women’s categories.
The multi-year deal extension will see Molten’s BG4500 National Elite model balls continue to be used as the official balls of the league.
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Molten has been a partner of the British Basketball League for twenty years, and Molten UK & Ireland brand manager Paul Reaney called the latest extension the “largest investment” the company has made into the domestic game.
The partnership will also see Molten branding appear at all games in the men’s and women’s leagues, including the playoffs, finals, and each league’s all-star games.
Molten will also continue to sponsor the British Basketball League’s Player of the Year and Coach of the Year awards.
British Basketball League chief executive Aaron Radin said of the partnership: “We are proud to be extending its partnership with Molten who have played a vital role during the 20 years in which they have supported the growth of the League.”
Radin continued: “As excitement continues to rise both around the League, its clubs, and the game as a whole, it’s great to see Molten commit during a vital time in our growth.”
The deal comes off the back of Molten’s September renewal of its global partnership with the International Basketball Federation (FIBA), continuing its position as the official ball supplier of FIBA competitions, including the FIBA World Cup.
The latest renewal will take Molten’s partnership with FIBA past its 50th year, seeing it through the next two men’s World Cup cycles in 2027 and 2031, as well as the 2026 FIBA women’s World Cup.
