Spanish soccer giants Barcelona have agreed a new partnership with Hungarian sports supplement firm BioTechUSA.
The deal makes the company the LaLiga club's new global partner in the sports supplement category.
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BioTechUSA's sponsorship will cover the club’s men's and women's first teams, providing sports supplements to their athletes.
The deal also covers collaboration between the two entities in research, education, and knowledge transfer, with the two brands set to create a publicly available case study involving Barcelona’s medical services and particular nutritional products.
Last month, Barcelona also announced European smartphone manufacturer Human Mobile Devices as their new official mobile phone partner.
The multi-year deal grants HMD the rights to associate with Barcelona’s men’s and women’s soccer teams as well as other teams in its club model such as handball, and access to players for co-branded promotional content.
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By GlobalData
