German soccer giants Bayern Munich have announced the multi-year renewal of their long-standing partnership with international commercial vehicle manufacturer MAN Truck & Bus.
MAN, having served as a partner and official bus supplier of the Bundesliga club for over 15 years (since 2008), will continue in the role for another three years, through 2027.
The truck and bus manufacturer will also continue as an official partner of the FC Bayern women’s team, FC Bayern Frauen, for the three-year extension duration, having first partnered with the current Frauen-Bundesliga champions in 2022.
MAN is among several high-profile partners of FC Bayern, including primary shirt sponsor T Mobile and, most recently, crypto company BitPanda, a platinum partner and the club’s official crypto trading sponsor.
Much like MAN, BitPanda has a branding presence at Bayern's Allianz Arena throughout the duration of its multi-year deal with the club.
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By GlobalData