Atalanta, of Italian soccer’s top-tier Serie A, has brought in cryptocurrency exchange firm Zondacrypto as its new sleeve sponsor in a three-year deal.
Through a tie-up between the two parties unveiled late last week, the brand will also serve as the Bergamo club’s official crypto exchange partner.
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The deal runs through the 2026-27 Serie A season, during which period the Zondacrypto logo will be present on the sleeves of the first-team shirts.
Zondacrypto is no stranger to tie-ups with Italian soccer firms, having struck a deal – also covering sleeve sponsorship rights – with giants Juventus in February.
Late last month, Atalanta unveiled Italian water company Acqua Lete as its new shirt sponsor in a three-year deal.
Acqua Lete will serve as Atalanta's primary sponsor in all competitions, including Serie A, the Coppa Italia, the Italian Super Cup, and the UEFA Champions League.
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By GlobalDataAtalanta finished fourth in the 2023-24 Serie A season, thus qualifying for the prestigious UEFA Champions League in 2024-25. They also won the UEFA Europa League last season.
Their first 2024-25 Serie A fixture comes on August 19, against Lecce.
