SeatGeek, the global ticketing platform, has renewed its partnership with English Premier League soccer side Aston Villa.
SeatGeek will carry on as the official primary ticketing partner of the club in a deal that covers both Villa's men’s and women’s first teams.
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Speaking on the renewed deal, Aston Villa's president of business operations Chris Heck stated: “We are extremely happy to be aligned with SeatGeek with our new global vision for this great club.
“SeatGeek have been a trusted partner and we look forward to continuing our off-field growth alongside an internationally-recognized partner.”
The club's Villa Park stadium has a current capacity of 42,640 seats.
Villa finished fourth in the Premier League last season, meaning they will compete in the pan-European UEFA Champions League in 2024-25.
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By GlobalDataThe affiliation between the two partners began in July 2017 when Aston Villa partnered with ticketing service TopTix, which had been acquired by SeatGeek the previous April in what was the largest acquisition in company history at the time.
SeatGeek is partnered with a number of other UK soccer sides to supplement its US business, most recently with top-tier Scottish soccer side Rangers, which expanded its partnership with SeatGeek back in February.
The SeatGeek deal is the latest in a string of stadium-centric partnerships forged by Aston Villa as it conducts a revamp on its hospitality facilities and around its stadium in order to better the fan experience and in turn drive new revenues.
Earlier this week, the club announced UK brewery Carlsberg Marston Brewing Company (CMBC) as its official lager and cider partner, with the brewery collaborating with the club to aid the revamp of its in-stadium bars and hospitality suites.
In late April, meanwhile, the club unveiled betting brand Betano as their primary front-of-shirt sponsor, in a long-term deal.
