The Pacific Nations Cup involves Fiji, Samoa, Tonga, the US, Canada, and Japan. (World Rugby imagery)

The Asahi Super Dry brand has become the title partner of rugby union’s 2024 Pacific Nations Cup national teams competition.

Through a deal unveiled today, that Asahi Breweries brand becomes the title partner and official beer of that six-team event, which will run between August 23 and September 21.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The tournament involves Fiji, Samoa, Tonga, the US, Canada, and Japan, and involves a pool phase initially before two finals weeks in September (all of those latter-stage games will take place in Japan).

Japanese brand Asahi will look to capitalize on Japan’s presence in the tournament, with that nation one of rugby union’s major growth stories over the last decade.

Asahi was also a worldwide partner of the Rugby World Cup in France late last year.

Alan Gilpin, chief executive at the World Rugby global governing body, has said: “We are delighted to welcome Asahi as title sponsor of the Asahi Super Dry Pacific Nations Cup 2024. Their appointment reflects the prestige and international appeal of the tournament with a new format designed to supercharge fans’ engagement.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Pacific Nations Cup, first held in 2006, acts as a second-tier competition that is intended to strengthen nations below the level of the best national teams by providing meaningful games in a tournament format.

Kazuo Matsuyama, Asahi Breweries’ president, added: “The Pacific Nations Cup finals, which will determine the team standings, is being staged in Japan, and we are confident that the matches will generate tremendous interest and enthusiasm among the Japanese public.”

Outside of rugby union, Asahi is also a prominent sponsor of English soccer champions Manchester City, while earlier this year it was also a partner of tennis’ Australian Open.