Betway adds Arsenal to its large sports sponsorship portfolio (Image: Arsenal)

Online betting brand Betway has announced a deal to become the official global betting partner of English soccer giants Arsenal.

The deal involves global activations and exclusive content across all social media platforms, with Betway’s branding set to feature on advertising boards at the Emirates Stadium in all matches in the top-flight Premier League, and FA Cup and Carabao Cup knockout competitions.

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Betway will also offer code of conduct and responsible gaming training to all players and staff at the club.

Anthony Werkman, chief executive of Betway Group, said: “We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”

Juliet Slot, chief commercial officer at Arsenal, added: “Betway is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club.

“We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”

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The multi-year agreement is the latest addition to the brand’s soccer portfolio, which includes deals with West Ham as principal partner and Brighton as official global partner, as well as deals with clubs in Spain's LaLiga and the German Bundesliga.

Meanwhile, West Ham have extended their partnership with cloud and IT solutions company Skye Cloud.

The deal makes Skye Cloud the East London-based club's official private server partner.

The company will continue to work on West Ham's IT infrastructure across multiple sites as it has since 2020, including work on London Stadium, Rush Green training ground, and Chadwell Heath training ground.

Skye Cloud will also retain its presence on the LED perimeter advertising system at London Stadium and across the club’s international channels.