Global financial services provider Apex has been unveiled today as the title partner of this year’s Bermuda Sail Grand Prix, from the global sailing series.
Apex, based in Bermuda, has also become the official financial solutions partner for the event, which will take place on May 4 and 5.
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This comes as an extension and expansion of the original tie-up between Apex and SailGP, through which the company supports SailGP’s women's accelerator program.
The 2024 Bermuda Sail Grand Prix will be the 10th event of the fourth SailGP season and will mark the third time the series visits the island.
The event comes through a partnership between SailGP and the Bermuda Tourism Authority.
Other event commercial partners include Appleby, BF&M, Bank of Butterfield, RenaissanceRe, Everen, and Clarien
SailGP’s chief executive, Russell Coutts, said: “As SailGP's global presence expands, I'm excited to see Apex Group deepen its partnership with us as title sponsor of the Bermuda Sail Grand Prix and be able to work together to drive positive change both on and off the island. The Bermuda event is both a fan and athlete favorite in the calendar."
Last week, SailGP announced an extension of its deal with US hospitality company Sonesta International Hotels.
The renewed deal makes the firm the official hotel partner of both the US SailGP team and of the upcoming season four US SailGP events.
