Talabat becomes a commercial sponsor of AFC competitions including the Champions League. (Clicks Images/Getty Images)

The Asian Football Confederation (AFC) regional governing body has brought in food delivery site and app Talabat as a regional partner of its various club competitions.

Through a deal unveiled earlier today, Talabat becomes a commercial sponsor of AFC competitions such as its men’s Champions League Elite and Champions League Two, and the Women’s Champions League, in the United Arab Emirates, Qatar, Jordan, and Iraq.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The two parties will work together to deliver “world-class activations,” the AFC has said.

The deal was put together by the AFC’s new rights-holding agency, Asia Football Group, which was launched last September.

It follows on from a similar regional partnership between the AFC and Iraq-based telecoms provider Earthlink.

Last month, the AFC struck a global commercial deal with Chinese technology brand Tecno.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The soccer body also recently extended its tie-up with the planned Saudi Arabian megacity Neom in July.

The 2024-25 AFC Champions League Elite began early last month, with a league stage (involving 24 teams) running between mid-September and mid-February. The final is then scheduled for May 4, in Saudi Arabia.

The Women’s Champions League runs between late August and late May.

Talabat, meanwhile, also has a partnership with the Qatar Football Association, originally dating back to late 2021.