Spanish infrastructure and energy firm Acciona is the new title sponsor of golf's Spanish Open, a European Tour event.
The deal builds on an existing relationship between Acciona and tournament organiser Madrid Trophy Promotions, with the firm having advised on processes for the event’s achievement of the ISO 20121 sustainability mark.
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Under the terms of the new agreement, the tournament, previously sponsored by Mutuactivos, will be renamed the Acciona Spanish Open and it will be transformed to have “a positive environmental and social impact".
Spaniard Jon Rahm, the current world number one, is the defending champion of the Spanish Open, which was last played in 2019, with last year's event cancelled due to the Covid-19 pandemic.
It returns this year, and will be played at the Villa de Madrid Country Club from 7 to 10 October.
Acciona will implement a variety of sustainability measures, covering aspects like the transportation and mobility of participants, workers and attendees, production of water and energy, sourcing of restaurant and catering resources and management of waste.
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By GlobalDataIt will focus on the areas in which it can make the biggest positive impact across the areas of safety, health, environmental awareness, sustainable purchasing, electric mobility, efficient consumption of water and clean energy.
In addition, Acciona will calculate the energy consumption of the tournament and offset it with the purchase of clean energy to ensure that it will effectively be a net-zero event.
In an effort to encourage players to contribute to the sustainable and regenerative efforts of the event, an award will be given to the five who perform best in that respect.
Gerard Tsobanian, chairman and chief executive of the Spanish Open, said: “For some time now we have been immersed in a major process of change to become the benchmark when it comes to organising carbon-neutral sporting events. Acciona, a leading firm in the management of sustainable solutions, is the best possible partner for us as we embark on this journey at the Villa de Madrid Country Club in October.”
Joaquín Mollinedo, institutional relations, communication and branding director at Acciona, added: “This is an exciting project, because not only can we now count on such a great partner as Madrid Trophy Promotion and support a top-flight golf competition, it will also enable us to apply every possible solution to the event so that the activities generated by the tournament have a positive impact on the local environment.”
