Italian soccer giants AC Milan have unveiled Italian telecommunications company Telecom Italia (TIM) as a premium new partner.

Under the deal, the company becomes the telco partner of the club and will feature on the back of the Milan women's first-team shirts and the men's youth side for this season.

Also included in the agreement is the implementation of various fan activations with the men’s and women’s first teams and the Primavera youth side.

The agreement enhances TIM's Serie A presence as it also shows the league on its TimVision platform through a non-exclusive distribution agreement with DAZN, the major sports streaming service.

Earlier this week, Milan also announced a new partnership with consumer technology company Dyson.

Meanwhile, Juventus have secured a new partnership with pasta company La Molisana. 

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The Italian brand has been designated as the official pasta brand of the Turin-based club.

The deal sees La Molisana grow its portfolio of Serie A partners as it also has deals with Juventus' rivals AC Milan and Inter Milan.

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