HSBC in major, multi-year LIV Golf tie-up
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative…
Sponsorship
EBU’s Eurovision Sports to help showcase World Aquatics Champs in UK
Lucas Oil takes up Pacers jersey patch partnership
Uber becomes latest LA28, Team USA sponsor
Genesis retains title sponsorship of Scottish Open until 2030
Danone added to AFCON sponsorship stable
Chelsea expand Fanatics tie-up to include design rights
Cincinnati Open renews with six cornerstone partners
