Understanding the value of Liverpool FC’s return to adidas
The club signed a reported €60 million-a-year deal with adidas, coming into effect at the start of the 2025-26 season.
Analysis
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Themes
View MoreGenius posts healthy Q4 and full-year 2024 financials
The international sports data technology company decreased its annual losses from $85.5 million to $63 million.
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Data Insights
View MoreLeading innovators in athletic monitoring sensors for the sports industry
The sports industry continues to be a hotbed of patent innovation. Activity is driven by consumer demand, competitive pressures, performance...
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Understand the themes driving your sector, keep up with key innovation areas and track the activities of leading companies
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GlobalData Reports
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Soccer players to monetize data through FIFPRO-SDL tie-up
FIBA partners with ScorePlay to expand digital content output
Formula E and Google Cloud expand tech partnership in multi-year deal
AI and streaming key themes shaping sports in 2025