PTO expands with Two Circles to cover new World Tour
The Professional Triathletes Organization (PTO) has extended and expanded its relationship with Two Circles, the UK-based sports marketing agency.Through an…
Multi discipline sports
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PTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic…
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Explainer: How will Supertri’s new franchise ownership model work?
Supertri, the rebranded Super League Triathlon competition, has announced it is transitioning to a new franchise-based ownership model for 2024.The competition will…
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DAZN adds Ironman to global free-tier in two-year deal
Global sports streaming service DAZN has struck a two-year, near-global broadcast deal with Ironman, the worldwide triathlon event brand.Through this tie-up,…
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Bids open for 2025 World Triathlon events
The World Triathlon governing body has announced it is welcoming hosting bids for several of its events next year.The bidding…
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Opinion: UIPM and World Obstacle foster unity through athletic competition
By Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann and World Obstacle President Ian AdamsonAt a time when…
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Explainer: How the PTO has elevated its elite-tier tour with a rebrand
In January 2024, the Professional Triathletes Organization (PTO) representative body announced the rebrand of its top-tier PTO Tour series of…
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PTO and Outside Interactive renew broadcast partnership for T100 series
The Professional Triathletes Organization (PTO) has announced a two-season renewal of its broadcast partnership with sports and fitness brand Outside Interactive.The…
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IMG renews with PTO to sell T100 Triathlon World Tour rights
IMG, the international sports marketing agency, has extended its deal with the athlete-backed Professional Triathletes Organisation (PTO) to sell media rights…
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PTO Tour rebrands as T100 Triathlon World Tour
The Professional Triathletes Organization (PTO) has rebranded its PTO Tour series ahead of the 2024 season as part of its…
