TKO purchases PBR, IMG, On Location from parent Endeavor
TKO Group, the merged ownership company of mixed martial arts promotion UFC and professional wrestling company WWE, has purchased a…
Bull riding
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PBR hails new domestic media rights deals as ‘game changer’
Professional Bull Riders (PBR), the US-based international bull riding circuit, has announced media rights agreements with US national network CBS Sports,…
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PBR nets AB InBev sponsorship ahead of 2024 season
Professional Bull Riders (PBR), the US-based international bull riding circuit, has announced a multi-year partnership with global brewing giant Anheuser-Busch…
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PBR sign with TelevisaUnivision and Camping World
Media giant TelevisaUnivision’s sports division TUDN has announced an exclusive Spanish language partnership with Professional Bull Riders (PBR), the US-based international…
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Professional Bull Riders adds to host of upcoming sports docuseries
Prime Video, the streaming service of tech and retail giant Amazon, is set to debut a docuseries about the Professional…
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PBR seeks further growth with new Team Series
Professional Bull Riders (PBR), the bull riding circuit owned by Endeavor, has announced details of a new team format series…
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PBR in innovative three-year tie-up with NFT firm SmartMedia
Professional Bull Riders, the bull riding circuit owned by Endeavor, has partnered with SmartMedia Technologies in a three-year deal, which…
