PGA Tour in significant Valspar, Dream Finders Homes renewals
Sherwin-Williams brand Valspar continues as a Florida PGA Tour event's title sponsor through 2030.
Golf
LPGA ‘files complaint’ against South Korea’s JTBC over unpaid rights fees
LIV Golf extends hosting deal with Adelaide, secures NZ coverage with TVNZ
LIV Golf hits the rough in 2023 financials with non-US revenue below par
Explainer: Why US medical companies target sports sponsorships
LIV makes breakthrough in another key market with ITV deal
LIV Golf strengthens Saudi ties with Riyadh Air sponsorship
Top media exec Staeger follows Norman out of LIV
