WBD lands UFC rights in Italy
Media giant Warner Bros. Discovery (WBD) has secured the media rights in Italy to mixed martial arts (MMA) promotion UFC.Beginning…
Mixed Martial Arts
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PFL launches FAST channel on Samsung TV Plus
Professional Fighters League (PFL), the mixed martial arts (MMA) promotion with regional competitions, has launched a 24/7 FAST channel on the…
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BetBoom expands with UFC to become betting partner in Latin America
Mixed martial arts’ Ultimate Fighting Championship (UFC) has expanded its partnership with BetBoom, the global online igaming and sportsbook, to cover…
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UFC brings in Wolfpak as first official bag and backpack partner
Mixed martial arts’ Ultimate Fighting Championship (UFC), and Wolfpak, the backpack brand, have announced a new multi-year marketing partnership.The new…
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PFL announces hosting and development partnership with Dubai
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new partnership with the Dubai Department of…
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UFC continues sponsorships spree with Pepperstone deal
Pepperstone, the Australian online trading platform, has become a partner of mixed martial arts’ (MMA) Ultimate Fighting Championship in Asia.A…
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IBM becomes first-ever AI partner for UFC
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion has struck a deal centered around artificial intelligence (AI) with global…
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30th UFC UK event scheduled for March 2025
The Ultimate Fighting Championship (UFC) mixed martial arts promotion will host its 30th event in the UK next March, it…
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Revenue down for UFC as TKO’s Q3 results unveiled
TKO Group, the publicly listed combined ownership company of mixed martial arts promotion UFC and professional wrestling promotion WWE, secured…
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UFC Kick’s on, specific streaming channel to be launched
The Ultimate Fighting Championship (UFC) mixed martial arts promotion has today unveiled a global marketing deal with streaming platform Kick.Through…
