PFL beefs up leadership team with Legends’ Aronsky hired as CFO
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has appointed Scott Aronsky as its new chief…
Mixed Martial Arts
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PFL taps Russell to lead digital marketing and content
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has announced Darren Russell as its new international…
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UFC and Monster Energy in major sponsorship renewal
Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a record…
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UFC expands Thorne partnership, covering anti-doping program
The mixed martial arts promotion UFC has enhanced its global partnership with health and wellness solutions firm Thorne.Already the promotion’s…
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PFL taps new brand VALR as official energy drink partner in US
Mixed martial arts promotion Professional Fighters League (PFL) has announced a new partnership in the US market with energy drink…
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PFL finds grip with Atturo Tires in multi-year deal
Mixed martial arts' Professional Fighters League (PFL) has entered into a multi-year commercial tie-up with the Atturo Tires brand.Through a…
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DAZN renews UFC rights for Germany, Austria
Mixed martial arts promotion UFC has announced that international streaming service DAZN will remain its broadcast home in Germany and…
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PFL dips toe into crypto betting with Cloudbet deal
Professional Fighters League (PFL), the mixed martial arts (MMA) promotion with regional competitions, has brought in cryptocurrency casino Cloudbet as…
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UFC pens Balkans broadcast deal with Arena Sport
Mixed martial arts’ Ultimate Fighting Championship (UFC), and Arena Sport, the pay-television operator owned by Telecom Serbia, have announced a…
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WBD lands UFC rights in Italy
Media giant Warner Bros. Discovery (WBD) has secured the media rights in Italy to mixed martial arts (MMA) promotion UFC.Beginning…
