UFC brings in Wolfpak as first official bag and backpack partner
Mixed martial arts’ Ultimate Fighting Championship (UFC), and Wolfpak, the backpack brand, have announced a new multi-year marketing partnership.The new…
Mixed Martial Arts
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PFL announces hosting and development partnership with Dubai
The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has announced a new partnership with the Dubai Department of…
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UFC continues sponsorships spree with Pepperstone deal
Pepperstone, the Australian online trading platform, has become a partner of mixed martial arts’ (MMA) Ultimate Fighting Championship in Asia.A…
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IBM becomes first-ever AI partner for UFC
The Ultimate Fighting Championship (UFC) mixed martial arts (MMA) promotion has struck a deal centered around artificial intelligence (AI) with global…
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30th UFC UK event scheduled for March 2025
The Ultimate Fighting Championship (UFC) mixed martial arts promotion will host its 30th event in the UK next March, it…
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Revenue down for UFC as TKO’s Q3 results unveiled
TKO Group, the publicly listed combined ownership company of mixed martial arts promotion UFC and professional wrestling promotion WWE, secured…
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UFC Kick’s on, specific streaming channel to be launched
The Ultimate Fighting Championship (UFC) mixed martial arts promotion has today unveiled a global marketing deal with streaming platform Kick.Through…
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TKO purchases PBR, IMG, On Location from parent Endeavor
TKO Group, the merged ownership company of mixed martial arts promotion UFC and professional wrestling company WWE, has purchased a…
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Judge approves $375m UFC settlement to end case with former fighters
A US district judge in Las Vegas has granted preliminary approval for a $375 million settlement to conclude the first…
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Shapiro prioritising ESPN renewal but outlines ambitious UFC plans
Mark Shapiro, the president and chief operating officer of media and sports giant Endeavor and TKO, is hopeful that the…
