One Championship: Internationalizing a promotion in the digital age
Among mixed martial arts (MMA) promotions, One Championship is unique in that MMA is not its main focus, but rather…
Mixed Martial Arts
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UFC logs wide-ranging Meta partnership
Mixed martial arts promotion UFC has struck a unilateral multi-year tech partnership with media and technology giant Meta.As the official…
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PFL partners Fox Sports Mexico, Latin American property being considered
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has signed a multi-year partnership with the Fox…
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Another regional betting deal for UFC, Parimatch in as Asian partner
Mixed martial arts (MMA) promotion Ultimate Fighting Championship (UFC) has altered and expanded its commercial relationship with Cyprus-based international gambling…
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Starzplay in multi-year media rights deal with PFL
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has signed a multi-year rights deal with Starzplay, the…
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News wrap: UFC, PGA Tour, Peacock, The Hundred, Wilkinson Sword
Catch up on the latest sports intel with our industry news round-up. UFC, the mixed martial arts (MMA) promotion, has announced…
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UFC and JD announce European marketing partnership
JD Sports, the sportswear and apparel retailer, has expanded its association with mix martial arts' UFC to become the promotion's…
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PFL beefs up leadership team with Legends’ Aronsky hired as CFO
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has appointed Scott Aronsky as its new chief…
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PFL taps Russell to lead digital marketing and content
The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has announced Darren Russell as its new international…
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UFC and Monster Energy in major sponsorship renewal
Monster Energy, a long-standing UFC sponsor, has renewed its global partnership with the mixed martial arts promotion in a record…
