PBR and TSN extend long-standing Canadian rights deal
Professional Bull Riders (PBR), the US-based international bull riding circuit, has renewed its long-running broadcast deal in Canada with TSN, the …
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Sela launches international division, opens London office
Saudi Arabian events company Sela, on the back of its involvement in a new boxing property being disclosed, is launching …
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Volleyball World in decade-long tie-up with Stats Perform
A major, decade-long deal between international sports data technology provider Stats Perform, and the Volleyball World commercial vehicle, has been …
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BeIN extends F1 Academy rights deal in MENA and Turkey until 2033
BeIN Sports, the international pay-TV broadcaster, has extended its deal to broadcast F1 Academy, the top motor racing series’ all-female development …
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Saran Media extends EuroLeague, EuroCup rights in Turkey
Saran Media Group, the prominent Turkish media operation, has extended its rights deal with Euroleague Basketball, the organizer of top …
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Unopposed re-election for CAF president Motsepe
Patrice Motsepe, president of the Confederation of African Football (CAF) governing body, has today been re-elected unopposed, for a second term.South …
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Bitburger returns as official partner of DFB
German brewery Bitburger is set to return as the official beer of the German soccer federation, the DFB, and its national …
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Two Circles in as Cricket Australia commercial growth partner
The Two Circles agency has been brought in as a partner of the Cricket Australia (CA) national governing body.The two …
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Stellantis’ Italian brands partner Milano Cortina 2026
European vehicle manufacturing giant Stellantis has become the latest official partner of the upcoming 2026 Winter Olympic and Paralympic Games.Stellantis, …
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WTA and Gillette Venus partner up following rebrand
Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.Through …
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Man Utd to build new £2bn, 100,000-seater, stadium
English soccer giants Manchester United have announced plans to build the biggest stadium in the UK – a new £2 …
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PTO appoints Taylor as new chief marketing officer
The Professional Triathletes Organisation (PTO) has today announced the appointment of Kerry Taylor as its new chief marketing officer (CMO).Taylor, …
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Amsterdam heavyweights Ajax and Heineken in decade-long tie-up
Dutch soccer giants Ajax have struck a major, decade-long commercial deal with Heineken, the brewing giant based in the Netherlands.Through …
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DFL consolidates financial position with record club revenues across 2023-24
German soccer’s DFL league organizing body has published its financial report for the 2023-24 season, headlined by strong year-on-year (YoY) …
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RFU taps Ten Toes to lead Red Roses socials ahead of World Cup
England’s Rugby Football Union (RFU) governing body has appointed brand marketing agency Ten Toes to manage the social media channels …
