PFL taps new brand VALR as official energy drink partner in US
Mixed martial arts promotion Professional Fighters League (PFL) has announced a new partnership in the US market with energy drink …
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Sky and PDC finalise lucrative five-year rights extension
Pay-TV heavyweight Sky has signed off on a major rights extension with the Professional Darts Corporation (PDC), maintaining a long-standing …
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McLaren renews five sponsorship deals, Alpine extends with Eurodatacar
Ahead of the 2025 season of the Formula 1 (F1) motor racing series, which will begin on March 16, two …
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NatWest partners with ParalympicsGB, extends TeamGB deal
NatWest, the UK bank, has announced a new partnership with ParalympicsGB and renewed its deal with TeamGB through the 2028 …
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Grand Slam Track wins US broadcast coverage from The CW, Peacock
Grand Slam Track, the new high-profile athletics league established by American track legend Michael Johnson, has secured joint US broadcast …
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Six Nations openers deliver huge audiences in France, UK
The 2025 edition of rugby union’s men’s Six Nations got off to a strong start over the weekend, with large …
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NASL fail to convince jury of alleged MLS-US Soccer conspiracy
The Major League Soccer (MLS) and US Soccer properties have come out on top in a legal battle - which …
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Explainer: Opportunities in the sports gaming market in Japan
In recent years, sports betting has boomed in popularity as legislation in territories such as the US and Brazil has …
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Major broadcasters line up for 2025 Alpine World Ski Championships
Media rights deals in numerous key markets have been secured for the 2025 FIS Alpine World Ski Championships, which runs …
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Gillette back as Champions League licensing partner
Gillette, the renowned men’s grooming brand owned by Procter & Gamble (P&G), has today announced a new global licensing partnership …
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Visa expands AFC ties to cover more countries, World Cup Qualifiers
The Asian Football Confederation (AFC) soccer governing body has renewed its wide-ranging partnership with digital payments giant Visa, expanding the deal …
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DAZN gambles on E1 through global, multi-year deal
The E1 all-electric motorboat racing series now has a global broadcast partner, through a multi-year tie-up with streaming heavyweight DAZN.Through …
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AC Milan elevates Bitpanda to back-of-shirt sponsor
AC Milan, the Italian soccer giants, have agreed an expanded deal with Bitpanda which sees the Austrian cryptocurrency brand become …
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BeIN keeps Davis Cup and BJK Cup rights in France
BeIN Sports, the major international pay-TV broadcaster, has renewed its deal in France to show the men’s Davis Cup and …
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NHL, NHLPA bring in jersey patch partners for 4 Nations Face-Off
North American ice hockey’s NHL and its players association (NHLPA) have brought in a trio of jersey patch sponsors for …
