Now FIFA takes 2026, 2027 World Cup media rights tenders to Hong Kong
Media rights tenders covering the next two FIFA World Cup national team soccer tournaments - one men’s and one women’s …
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PSA in partnership covering select events with Sport en France
Sport en France, the television channel of the French Olympic Committee, has struck a short-term live rights deal with the …
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4 Nations Face-Off adds broadcasters in Czech Republic and Slovakia
Nova and Dajto, the Central European Media-owned broadcasters, have secured exclusive rights to the 4 Nations Face-Off, the new international …
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Mitsubishi extends NBL tie-up through 2027-28
Australia’s top-flight National Basketball League (NBL) has renewed its major partnership with automotive giant Mitsubishi for the next three seasons.Mitsubishi …
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Nascar in long-term Canadian media rights extension with Bell Media
Canadian heavyweight Bell Media has renewed and expanded its long-running media rights deal with US stock car racing series Nascar.Bell Media will be …
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Seven Network secures last-minute Sri Lanka-Australia rights
Australia’s free-to-air Seven Network has struck a last-minute exclusive broadcast deal for the Australian men’s cricket team’s upcoming tour of …
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Bundesliga extends Footballco content deal, lands funny-frisch sponsorship
Bundesliga International, the global commercial rights division of the top German soccer league, has renewed its content partnership with soccer …
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Accor checks in as SailGP’s first official hotel partner
Global hotel and hospitality chain Accor has announced a three-season agreement as international sailing series SailGP’s first official hotel partner.Through …
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LIV takes major media rights step in US with Fox deal
The controversial LIV Golf league has struck a multi-year TV deal in the US with Fox Sports - its first …
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Texas private equity firm takes control of Serie A’s Hellas Verona
Presidio Investors, a US private equity firm, has completed a deal to buy Hellas Verona, of Italian soccer’s top-tier Serie …
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Revolut expands into women’s soccer with Man City deal
Revolut, the digital financial services company, has broadened its sports sponsorship portfolio by becoming a global partner of English women’s …
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IPC sets record marks for digital engagement
The International Paralympic Committee (IPC) governing body’s digital channels have experienced a record year in 2024 in terms of video …
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Infront and IOC in archive partnership through 2028
A major deal between Infront and the International Olympic Committee (IOC) has been struck, through which the Switzerland-based sports agency will manage the …
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Six Nations back on Rai through Sky sublicense deal
European rugby union’s Six Nations national teams tournament will return to free-to-air (FTA) in Italy after state broadcaster Rai agreed a …
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Norman steps back as LIV Golf chief, O’Neill finally in
The breakaway LIV Golf tour has appointed experienced sports executive Scott O’Neill to the role of chief executive officer (CEO), …
