New Kings League tournament attracts major broadcasters and sponsors
Kings League, the international soccer competition launched by Spanish soccer legend Gerard Pique and his Kosmos company, has secured over 20 …
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WBD shifts PGA Tour to Max to end sublicensing in Spain
Media and entertainment giant Warner Bros. Discovery’s (WBD) Max streaming service will be the new home of US golf’s elite PGA …
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Tower Sports catches domestic PCB streaming rights through 2025
Pakistani sports media brand Tower Sports has snapped up live-streaming rights to all home international cricket played by the country’s national …
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SA Rugby ditches Gilbert as match ball partner, brings in Rhino
The South African Rugby Union (SA Rugby) has struck a seven-year ball supply partnership with rugby equipment brand Rhino.A deal …
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Topps continues domination over Panini as WWE tie-up finally begins
Professional wrestling promotion WWE has reunited with Fanatics-owned trading card and collectible brand Topps in a new long-term partnership.This partnership …
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Netflix sets NFL streaming record on Xmas Day, NBA viewership climbs
Streaming giant Netflix has now delivered the two most-streamed NFL American football games in US history, with almost 65 million …
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AEW and ITV agree free-to-air deal extension
US professional wrestling series All Elite Wrestling (AEW) and UK commercial broadcaster ITV have agreed to an extended rights deal.As part of …
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Inter and NTS Sport strengthen relationship with three-year deal
Italian soccer giants Inter Milan have formalized their relationship with synthetic sports surface provider NTS Sports into a new three-year …
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Sky to show golf’s TGL in UK, Italy, Germany, and New Zealand
International pay-TV heavyweight Sky has secured rights to TGL, the tech-infused golf league founded by icons Tiger Woods and Rory …
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AFA signs up BGH as new official sponsor in South America
The Argentine Football Association (AFA) and air conditioning firm BGH have announced a regional sponsorship agreement covering South America.The two-year …
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Sportcal 2024: Biggest stories of the year
2024 proved to be another hugely busy year in the sports business world, with several major sporting events such as …
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Major new deal for Super Kings as FedEx delivers multi-team partnership
The Chennai Super Kings (CSK), from Twenty20 cricket’s iconic Indian Premier League [IPL), have bought in international parcel courier heavyweight …
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NHL launches Zurich office and hiring search for Europe staff
North American ice hockey’s elite NHL has opened an office in Zurich, Switzerland, possibly preempting an expansion of its presence …
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FIFA appoints Beyond Hospitality for Club World Cup sales
Soccer’s global governing body FIFA has appointed Beyond Hospitality as the official hospitality provider of next year’s Club World Cup (CWC) …
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TGL strikes French, sub-Saharan African deal with Canal Plus
Pay-TV heavyweight Canal Plus has snapped up rights to TGL, the tech-infused golf league founded by icons Tiger Woods and …
