Premiership rugby appoints Cooke as new commercial director
English rugby union’s Premiership Rugby competition has today announced the appointment of Kelly Cooke as its new commercial director.Cooke joins …
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WSL secures record £65m domestic rights renewals with Sky, BBC
The recently formed Women’s Professional Leagues Limited (WPLL) body claims to have agreed “the most significant broadcast partnership ever for women’s …
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Joma and European Athletics in four-year tie-up
The European Athletics (EA) body has today unveiled Spanish sportswear brand Joma as a partner in a four-year deal.Joma becomes …
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NTT Data and Premier Padel sign analytics and data deal
The international Premier Padel series, owned by Qatar Sports Investments, and Japanese technology service corporation NTT Data, have announced a …
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Hisense expands FIFA ties to become first Club World Cup sponsor
Global soccer’s governing body FIFA has today unveiled an inaugural commercial deal covering the new-look Club World Cup (CWC) competition …
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Catapult signs with RFU, Premiership Rugby and PWR
Catapult, the sports technology firm, has announced a new deal with England’s Rugby Football Union (RFU), and the Premiership Rugby and …
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Serie A finally secures French broadcaster with L’Equipe deal
Italian soccer’s top-tier Serie A has finally secured a media rights tie-up for the 2024-25 campaign - which began in …
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PIF to reduce international investments for domestic focus
The Public Investment Fund (PIF), the Saudi Arabian sovereign wealth fund, will cut its international investments to focus more on domestic projects, …
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UEFA retains Friend MTS for anti-piracy services, signs MoU with FIFPRO
Friend MTS, the content security firm, has extended its partnership with European soccer's governing body UEFA to provide anti-piracy services …
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DoorDash delivers multi-year renewal with NBA, WNBA
DoorDash, the on-demand food delivery service, has renewed its partnership with the National Basketball Association (NBA), and Women’s National Basketball Association (WNBA).Under …
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AFL brings in Nine’s Haagsma as commercial head
The Australian Football League (AFL) has hired Rebecca Haagsma as its new executive general manager of customer and commercial.Haagsma is …
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Extreme H strikes inaugural US broadcast partnership with Fox
US broadcaster Fox Sports has agreed a three-year broadcast deal with hydrogen-powered off-road racing series Extreme H.The deal will begin …
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Mapfre to title sponsor Copa del Rey and final of Copa de la Reina
The Spanish Soccer Federation (RFEF) and Mapfre have reached an agreement making the insurance firm the first-ever title sponsor of the men’s Copa …
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Opening World Series games draw 30m viewers in US and Japan
The first two games of the 2024 Major League Baseball (MLB) World Series, the league’s best-of-seven championship series, drew a combined …
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Cosm lands rights to broadcast NFL games in ‘shared reality’
Technology, media, and entertainment company Cosm has secured the right to broadcast games from American football’s National Football League in …
