PGA Tour and Anheuser-Busch extend three-decade partnership until 2030
Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.The six-year renewal will see …
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Villa extends Levy hospitality contract, new deals for Saints and Forest
Aston Villa, of English soccer’s top-tier Premier League, has announced a 10-year extension of its long-standing partnership with Levy UK …
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FIA taking World Rallycross Championship control in-house
Control of the World Rallycross Championship (WRX) is set to be taken in-house, with immediate effect, by motorsport’s FIA governing …
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Liverpool confirms Adidas kit deal to end Nike ties
Liverpool, the heavyweight English soccer club, has confirmed a lucrative new long-term kit supply deal with German sportswear giant Adidas …
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PGA Tour partners with Delta, Callaway sponsors Sky’s golf coverage
Golf’s PGA Tour has unveiled US carrier Delta Airlines as its official airline partner under a multi-year partnership.Under the deal, which also covers …
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UEFA makes Jingdong a UCL e-commerce partner through 2026-27
Global online retail heavyweight JD.com (JIngdong) has been unveiled as a sponsor of pan-European soccer’s top-tier UEFA Champions League (UCL) …
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Alpine adds to partner stable with Viagogo tie-up
The BWT Alpine Formula 1 (F1) motor racing team has signed a “first-of its-kind” commercial partnership with online ticket exchange …
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Okko secures Tour de France rights through 2030
Okko Sport, the subscription streaming platform in Russia, has acquired long-term rights to the Tour de France and La Vuelta …
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ICC brings in Unilever as inaugural women’s cricket-specific sponsor
Consumer products heavyweight Unilever has become the first dedicated women’s cricket sponsor for the International Cricket Council (ICC), in a …
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SBS nets MLS rights in Australia
Australian public broadcaster SBS has picked up broadcast and streaming rights to North America’s Major League Soccer (MLS) as it …
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DAZN continues CWC sublicensing spree with Mediaset deal in Italy
Mediaset, the Italian commercial broadcaster, has agreed a sublicensing deal with global streaming service DAZN to show soccer’s revamped Club …
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SVT secures package of Swedish women’s team rights for 2025-28 cycle
Swedish public-service broadcaster SVT has struck a four-year deal for rights to the country’s national women’s soccer team.This comes through …
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Baller League nets Sky Sports exposure, O2 sponsorship for UK debut
Baller League, the new digital-focused six-a-side soccer competition, has secured a major domestic rights partnership with pay-TV heavyweight Sky ahead …
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BBC secures home nations TV rights a year after Viaplay exit
UK public service broadcaster BBC has secured an exclusive deal to broadcast all matches from the men’s soccer national teams …
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SPOTV lands rights to AEW and Snow League in Southeast Asia
SPOTV Now, the pan-regional sports streaming service of South Korean broadcaster Eclat Media Group, has acquired exclusive rights across Southeast …
