WTA and Gillette Venus partner up following rebrand
Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.Through …
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Man Utd to build new £2bn, 100,000-seater, stadium
English soccer giants Manchester United have announced plans to build the biggest stadium in the UK – a new £2 …
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PTO appoints Taylor as new chief marketing officer
The Professional Triathletes Organisation (PTO) has today announced the appointment of Kerry Taylor as its new chief marketing officer (CMO).Taylor, …
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Amsterdam heavyweights Ajax and Heineken in decade-long tie-up
Dutch soccer giants Ajax have struck a major, decade-long commercial deal with Heineken, the brewing giant based in the Netherlands.Through …
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DFL consolidates financial position with record club revenues across 2023-24
German soccer’s DFL league organizing body has published its financial report for the 2023-24 season, headlined by strong year-on-year (YoY) …
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RFU taps Ten Toes to lead Red Roses socials ahead of World Cup
England’s Rugby Football Union (RFU) governing body has appointed brand marketing agency Ten Toes to manage the social media channels …
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Red Bull Racing connects with Mophie, F1 Academy brings in TeamViewer
Red Bull Racing, the dominant Formula 1 (F1) motor racing team, has added to its commercial portfolio on the eve …
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PGA Tour and Anheuser-Busch extend three-decade partnership until 2030
Golf’s PGA Tour has extended its long-running marketing partnership with global brewing giant Anheuser-Busch through 2030.The six-year renewal will see …
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Villa extends Levy hospitality contract, new deals for Saints and Forest
Aston Villa, of English soccer’s top-tier Premier League, has announced a 10-year extension of its long-standing partnership with Levy UK …
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FIA taking World Rallycross Championship control in-house
Control of the World Rallycross Championship (WRX) is set to be taken in-house, with immediate effect, by motorsport’s FIA governing …
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Liverpool confirms Adidas kit deal to end Nike ties
Liverpool, the heavyweight English soccer club, has confirmed a lucrative new long-term kit supply deal with German sportswear giant Adidas …
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PGA Tour partners with Delta, Callaway sponsors Sky’s golf coverage
Golf’s PGA Tour has unveiled US carrier Delta Airlines as its official airline partner under a multi-year partnership.Under the deal, which also covers …
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UEFA makes Jingdong a UCL e-commerce partner through 2026-27
Global online retail heavyweight JD.com (JIngdong) has been unveiled as a sponsor of pan-European soccer’s top-tier UEFA Champions League (UCL) …
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Alpine adds to partner stable with Viagogo tie-up
The BWT Alpine Formula 1 (F1) motor racing team has signed a “first-of its-kind” commercial partnership with online ticket exchange …
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Okko secures Tour de France rights through 2030
Okko Sport, the subscription streaming platform in Russia, has acquired long-term rights to the Tour de France and La Vuelta …
