LIV Golf strengthens Saudi ties with Riyadh Air sponsorship
Riyadh Air, the nascent Saudi airline, has expanded its sports sponsorship portfolio after being unveiled as a new partner of …
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FanCode lands MotoGP streaming rights in India through 2027
FanCode, the Indian digital sports-focused streaming service, has acquired rights to motorcycling’s MotoGP series in an exclusive three-year deal.Through the …
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Nascar and Comcast renew ties, Xfinity Series moniker to end after 2025
US telecoms giant Comcast, which does business in the US under the Xfinity moniker, has extended its major partnership with …
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TelevisaUnivision in exclusive rights deal covering 2026-32 Olympic cycle
Exclusive Mexican broadcast rights to the next four Olympic Games - both Summer and Winter - have been sold to …
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PFL taps new brand VALR as official energy drink partner in US
Mixed martial arts promotion Professional Fighters League (PFL) has announced a new partnership in the US market with energy drink …
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Sky and PDC finalise lucrative five-year rights extension
Pay-TV heavyweight Sky has signed off on a major rights extension with the Professional Darts Corporation (PDC), maintaining a long-standing …
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McLaren renews five sponsorship deals, Alpine extends with Eurodatacar
Ahead of the 2025 season of the Formula 1 (F1) motor racing series, which will begin on March 16, two …
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NatWest partners with ParalympicsGB, extends TeamGB deal
NatWest, the UK bank, has announced a new partnership with ParalympicsGB and renewed its deal with TeamGB through the 2028 …
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Grand Slam Track wins US broadcast coverage from The CW, Peacock
Grand Slam Track, the new high-profile athletics league established by American track legend Michael Johnson, has secured joint US broadcast …
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Six Nations openers deliver huge audiences in France, UK
The 2025 edition of rugby union’s men’s Six Nations got off to a strong start over the weekend, with large …
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NASL fail to convince jury of alleged MLS-US Soccer conspiracy
The Major League Soccer (MLS) and US Soccer properties have come out on top in a legal battle - which …
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Explainer: Opportunities in the sports gaming market in Japan
In recent years, sports betting has boomed in popularity as legislation in territories such as the US and Brazil has …
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Major broadcasters line up for 2025 Alpine World Ski Championships
Media rights deals in numerous key markets have been secured for the 2025 FIS Alpine World Ski Championships, which runs …
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Gillette back as Champions League licensing partner
Gillette, the renowned men’s grooming brand owned by Procter & Gamble (P&G), has today announced a new global licensing partnership …
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Visa expands AFC ties to cover more countries, World Cup Qualifiers
The Asian Football Confederation (AFC) soccer governing body has renewed its wide-ranging partnership with digital payments giant Visa, expanding the deal …
