Tipico renews long-standing Bundesliga partnership until 2028
German soccer’s DFL body has today extended its long-running partnership with sports betting company Tipico until 2028.The German bookmaker will, …
German soccer’s DFL body has today extended its long-running partnership with sports betting company Tipico until 2028.The German bookmaker will, …
The latest element of the 10-year major tie-up between French luxury goods conglomerate LVMH and motor racing’s iconic Formula 1 …
Premium experiences and retail brand Legends has been selected to run the commercial partnership operations for the upcoming Audi entry …
Global sports and entertainment agency CAA Sports (part of the overall Creative Artists Agency) has appointed Lucy Englander, formerly of English …
Riyadh Air, the nascent Saudi airline, has expanded its sports sponsorship portfolio after being unveiled as a new partner of …
FanCode, the Indian digital sports-focused streaming service, has acquired rights to motorcycling’s MotoGP series in an exclusive three-year deal.Through the …
US telecoms giant Comcast, which does business in the US under the Xfinity moniker, has extended its major partnership with …
Exclusive Mexican broadcast rights to the next four Olympic Games - both Summer and Winter - have been sold to …
Mixed martial arts promotion Professional Fighters League (PFL) has announced a new partnership in the US market with energy drink …
Pay-TV heavyweight Sky has signed off on a major rights extension with the Professional Darts Corporation (PDC), maintaining a long-standing …
Ahead of the 2025 season of the Formula 1 (F1) motor racing series, which will begin on March 16, two …
NatWest, the UK bank, has announced a new partnership with ParalympicsGB and renewed its deal with TeamGB through the 2028 …
Grand Slam Track, the new high-profile athletics league established by American track legend Michael Johnson, has secured joint US broadcast …
The 2025 edition of rugby union’s men’s Six Nations got off to a strong start over the weekend, with large …
The Major League Soccer (MLS) and US Soccer properties have come out on top in a legal battle - which …