The USTA organizes the US Open grand slam and is its main source of revenue. (Mike Hewitt/Getty Images)

The United States Tennis Association (USTA), the national governing body and organizer of the US Open grand slam, has appointed Kevin Flaherty as its new chief financial officer.

In the position, he will be responsible for leading the financial management strategy for the USTA and be tasked with developing and executing financial and operational strategies, metrics, and control systems.

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Reporting to Lew Sherr, the USTA’s chief executive and executive director, Flaherty will have a key role within the organization, working closely with the other members of the executive leadership team and the board of directors to “achieve ambitious organizational goals.”

Flaherty joins the USTA after previously serving as the senior vice president of club finance at American football’s NFL. He spent a total of 15 years with the league.

Prior to his long stint at the NFL, Flaherty held positions at several global financial entities including GE Capital, Credit Suisse, Goldman Sachs, and PaineWebber.

Sherr said: “Kevin has a proven track record of success throughout his career at some of the most well-respected institutions in sports and finance. He brings a wealth of experience that will be a tremendous asset to our organization. 

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“This is an exciting time for the USTA as we are implementing growth strategies that will help to grow the game at both the grassroots and professional levels. Kevin’s insight and skill will be invaluable moving forward.

“In addition, his extensive work in collaboration with the 32 NFL clubs on a variety of matters will be hugely beneficial as we continue to elevate our coordination with, and support of, the 17 USTA sections.”