Goren previously served as vice-commissioner of MLR. (USA Rugby)

The USA Rugby governing body has announced the appointment of Bill Goren as its new chief executive.

With his appointment, USA Rugby will seek to expand both commercially and on the fan-side over the coming years ahead of a number of major tournament hostings.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

He joins USA Rugby ahead of the 2031 Men’s and 2033 Women’s Rugby World Cup events, both of which will be held in the US. He will also help to prepare USA Rugby for the Los Angeles 2028 Olympic Games which will bring Olympic Rugby to the country for the first time.

Goren said: “The Olympics and upcoming Rugby World Cups in the United States hold immense potential, offering a prime opportunity to bring rugby to the forefront of American sports culture.

“The legacy impact these events offer on the future of our sport is a once-in-a-lifetime opportunity that we are ready to harness. With numerous passionate organizations, groups, and individuals dedicated to success, our goal is to unite this fervor and align stakeholders toward our shared objectives. Through coordinated efforts and collaboration, I am confident that we can turn our aspirations for rugby growth into reality”

He joins USA Rugby from Major League Rugby (MLR), the US’ top-tier rugby union competition, where he was deputy commissioner from 2020 onwards, heading up marketing and business operations at the competition. Through this time, MLR grew largely, expanding its commercial and media portfolio, most notably via the Rugby Network streaming platform, launched in 2021.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Goren will begin in the role on March 18, replacing outgoing chief Ross Young, who will transition to working alongside the World Rugby global governing body in aid of the upcoming 2031 Men’s and 2033 Women’s Rugby World Cups.

Young served as USA Rugby's chief executive since 2018, with Cusack stating: “We would not have navigated some challenging times, or have been awarded Rugby World Cup 2031 and 2033 without [Young’] vision and leadership. We look forward to having his support close by and working with Ross on the extensive preparations for those events.”