Sportfive, the international sports marketing agency, has today announced a new leadership team for its US brand consulting division as part of an internal restructure.
The moves will see Brendan Moynihan and Josh Wollock both serve as executive vice presidents of consulting, while Lindsay Brinkmann will take up a role as senior vice-president of consulting.
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With its new leadership team in place, Sportfive will work to further integrate the consulting division into its larger global business across multiple divisions, most notably its global sales and activation businesses.
The agency will also look to enhance its consulting capabilities, which will include “key new hires and exploring strategic acquisitions”.
Sportfive’s consulting division provides sports and entertainment marketing advisory services and customized sports partnerships solutions to consumer brands.
For the past seven years, Moynihan has been part of the Sportfive consulting and activation division managing some of the agency’s biggest consulting clients.
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By GlobalDataPrior to joining the company, he held positions with Genesco Sports Enterprises, Octagon, and the NFL.
Wollock, who has more than 20 years’ experience working for prominent brands in the industry, has also been in Sportfive’s consulting division for the past seven years managing key client relationships.
During his tenure, Sportfive has credited Wollock with playing a leading role in its effort to expand its capabilities, landing significant new business, and developing activation on behalf of his clients.
Prior to joining the agency, he held positions with Haymaker Partnership and Property Marketing and Genesco Sports Enterprises.
Over the last seven years at Sportfive, Brinkmann has overseen all marquee sports and culinary partnerships for global financial services company, Citi.
She previously held positions with GroupM ESP and UBS.
Just last month (December), Sportfive unveiled a new senior leadership team for its US business with Neil Glat and Steve Loy named co-presidents.
Glat and Loy said: “Consulting has always been a driving force in sports marketing and brand representation.
“We are excited to begin this new chapter with the leadership team for our consulting division, and with the further integration of our other US and global businesses, we will continue to solidify Sportfive as a leader in the industry.”
Stefan Felsing, Sportfive chief executive, added: “Consulting is an important and competitive space for sports agencies in the US, so it’s important for us to be in the space and continue to be successful.
“I’m looking forward to working with Lindsay, Brendan, Josh, and the wider consulting team going forward and to continue building our presence in the sector both in the US and globally.”
Sportfive’s business in the US consists of divisions across commercial, consulting, digital, experiential marketing and production, golf talent and events, and media.
The agency provides services to a variety of US-based rightsholders in sports, including the Boston Marathon, Chicago Bulls, New York Jets, Los Angeles Lakers, LPGA, PGA Tour, and USA Rugby.
