Frewin played a key role in the launch of the PFL’s first international league, PFL Europe. (PFL)

The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has promoted James Frewin to managing director of its international operations.

He will now be tasked with overseeing all international media rights, international strategy, and expanding the PFL’s array of international leagues.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Frewin has been with the PFL for three years as senior vice-president of international.

He was credited with playing a key role in the launch of the organization’s first international league, PFL Europe.

PFL Europe was launched in partnership with sports streaming service DAZN towards the back end of 2022 as a regional feeder competition for the PFL.

See Also:

Additionally, Frewin has built PFL's international media rights business “while defining international strategy with a particular focus on global expansion," the league has said.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Before joining PFL, he served as vice-president and general manager for Australia and New Zealand for wrestling’s WWE.

Peter Murray, Professional Fighters League chief executive, said: “We are proud to announce the promotion of James Frewin who has been a consistent asset to the Professional Fighters League.

 “James is a steady leader who brings invaluable knowledge and passion to our brand. As the PFL continues to grow globally, it is incumbent upon us to have the very best people in place to continue to grow our brand of MMA.”

The PFL has made several executive appointments in recent months, including Frank Huckabone as senior vice president of global partnerships, Michael Chioditti as senior vice president of new business, and Emilio Revelo as senior vice president of media strategy and distribution.